Toolbox for Crisis Communications in Tourism
Crisis communications is a crucial element of a good crisis management system. It helps limit the negative impact of a crisis by addressing the information needs of all industry stakeholders in an efficient, timely and responsible manner. Against this background, UNWTO has developed for the National Tourism Organizations (NTOs), Destination Management Organizations (DMOs) and private sector organizations involved in travel and tourism, this comprehensive, up-to-date “Toolbox on Crisis Communications in Tourism”. It includes step-by-step protocols, check-lists, sample templates configured by type of crisis and media categories, guidelines for measuring effectiveness, best practices and a special chapter fully dedicated to the use of social media in times of crisis.
This Toolbox serves as a practical guide for travel and tourism stakeholders, to effectively address the challenges generated by crises.
A new approach was chosen to make this work available. UNWTO Member States are allowed to customize this “Toolbox on Crisis Communications in Tourism” and disseminate it to public sector stakeholders in their respective countries free of charge.
Private sector entities may enjoy similar rights but are subject to a license fee of either 500€ or 1000€. For the full details on all license agreements for a more customized use of the Toolbox, please click here.
Presentation of the Toolbox for Crisis Communications in Tourism in Serbian to Dr. Taleb Rifai, Secretary-General of UNWTO by Ms. Renata Pindžo, Deputy Minister of the Ministry of Economy and Regional Development of Serbia on the occasion of the 93rd Executive Council in Madrid.
Signing ceremony of the Licence Agreement for the Toolbox for Crisis Communications in Tourism betweeb Dr. Taleb Rifai, Secretary-General of UNWTO and Dr. Goran Petkovic, State Secretary for Tourism from the Ministry of Economy and Regional Development of Serbia